• Develop, implement and monitor effective sales and marketing strategies for the company's land and apartment sales activities.

• Ensure achievement of set sales targets and revenue growth.

• Provide leadership, performance evaluation, training and necessary guidance to the sales team.

• Acquire new customers, develop relationships with potential buyers and maintain long-term relationships with existing customers.

• Analyze the market, monitor the activities of competitors and formulate business plans based on market trends.

• Manage various marketing campaigns, promotional activities, digital marketing and branding initiatives.

• Coordinate and develop relationships with corporate clients, channel partners, agents and other business partners.

• Participate in sales negotiations, assist in pricing and lead in contract execution.

• Properly maintain and analyze CRM, sales reports, pipeline and customer data.

• Coordinate with relevant departments to ensure after-sales customer service.

• Perform other duties as assigned by management.

Marketing & Promotion

• Formulate and implement effective Marketing & Promotion plans for the company's Land and Apartment projects.

• Conduct ATL, BTL and Digital Marketing activities to increase brand awareness and attract potential customers and plan and supervise campaigns on other digital platforms.

• Analyze the market, evaluate the promotional activities of competing companies and update the Marketing Strategy accordingly.

• Plan Marketing Budget, control costs and evaluate the effectiveness of the Campaign.

• Coordinate with the Sales Team to increase Lead Generation and ensure Sales Conversion from Marketing Campaigns.

• Prepare Marketing Performance Reports and present them regularly to Management.

Client Relationship Management

• Build and maintain strong relationships with clients, channel partners, and brokers.

• Handle customer queries, complaints, and post-sales support professionally.

• Ensure high customer satisfaction and repeat/referral business.

Coordination & Reporting

• Coordinate with Land, Construction, Legal, Accounts, and Customer Service departments.

• Prepare regular sales and marketing reports for management review.

• Monitor project-wise sales progress and submit performance analysis.